list of products relate to public companies.
Sales of cannabidiol …
CBD comes from “industrial hemp,” a variety of Cannabis sativa L. containing less than 0.3% plant chemical delta-9 tetrahydrocannabinol (“THC”). Agricultural Act of 2014, 7 U.S. Code §5940. Unlike Marijuana, which is cultivated to yield psychoactive THC, Industrial Hemp yields more than 25,000 oil and fibrous products embraced by farmers for its ease of cultivation and (currently) high margins.
Retail sales of cannabis-compound CBD are expected to reach $16 billion by 2025, according to Cowen
“CBD,” short for Cannabidiol is a naturally occurring compound found in the resinous flower of cannabis; however, to many consumers, it’s now the ubiquitous magical substance that can cure everything and is in everything from burgers and bath bombs to skin care and dog treats and lattes. “It’s a floor wax, it’s a dessert topping!” For marketers, it seems to be a little magic fairy dust that will get the attention of hip millennials to otherwise mundane products. For consumers, it’s hard to say exactly what it is. For some products, it seems to live up to the hype and for others, it’s a gimmicky attention getter that adds a huge markup to the price but has no effect on anything but your wallet. At least from the marketing perspective, most of the time, it seems like it’s working. Look at the splash made by the Carl’s Jr. CBD burger or try to get some of the Cannuka CBD cleansing bar (sold out).
One reason CBD is ubiquitous now is that the recent farm bill changed the laws for the cultivation of “industrial hemp” from which CBD is derived. Industrial hemp is cannabis that is less that .03% THC. Industrial hemp is a great product to farm for many reasons. CBD as well as other hemp byproducts are in great demand and it is a relatively easy product to grow.
Nothing adds to the hype and confusion like celebrity spokespersons and celebrities are flocking to CBD companies like, well, like celebrities flock to anything coated in money. Many celebs are legit fans of the products. Some celebrities or their stylists claim that CBD helps relieve pain from high heels, Golfer Bubba Watson claims it helps him relax and sleep. Whoppi Goldberg says it helps with cramps,
Maybe it was in January, when Mandy Moore, hours before the Golden Globes, told Coveteur that she was experimenting with CBD oil to relieve the pain from wearing high heels. “It could be a really exciting evening,” she said. “I could be floating this year.”
